OneRecord UX Writing

I rewrote email copy, as well as some UI copy for one of OneRecord’s landing pages. The goal was to write “really friggin’ short” messaging. Seriously. These are the voice + style guide requirements I worked with:

  • Need to be more succinct, confident, more authority
  • Short as friggin’ possible
  • Don’t keep saying “your/you’re” -- Not fun to say or read
  • Avoid saying things like “a bunch of records” -- don’t know if that’s true and “a bunch of records” might be anxiety-inducing
  • Avoid exclamation marks


Landing Page Copy

Screenshot of OneRecord copy update

Abandonment Email Rewrites

View Rewrites

Transaction Email Rewrites

View Rewrites


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