Emily Galeano

A UX Content Strategist with a background in psychology and marketing.

Contact me

About Me

I am a bilingual UX Content Strategist with a background in psychology and a passion for UI copy, UX, and branding. I am self-driven, imaginative, and analytical. I enjoy problem-solving through creative and data-driven approaches.

Interestes include: spending time with my dog, powerlifting, making art, taking photographs, reading, writing, finding the best craft beers and coffee, microbrewing, collecting vinyl, camping, playing board games and my Nintendo Switch, and rooting for the Braves.

Emily and her dog.

Experience

Employment

  • Position
    UX Content Strategist
    Employer
    Revenue River, Golden, CO
    Duration
    to Present
    Position description
    I conduct research and content audits, develop buyer personas and customer journeys, and develop the content hierarchy (information architecture) for websites. I also improve conversion paths and follow UX writing best practices to deliver a holistic user experience. I also help develop and improve internal processes and am an advocate for our content team!
  • Position
    Content Strategist + Marketing Strategist
    Employer
    Revenue River, Golden, CO
    Duration
    to
    Position description
    Helped B2B and B2C clients with their overall marketing strategy, content marketing, and automation needs. Executed content strategy while following SEO and pillar strategy best practices to create content for all customer journey stages.
  • Position
    UX Writer + Brand Marketing Strategist
    Employer
    Freelancer, Denver, CO
    Duration
    to Present
    Position description
    I support clients with UX writing, website content, brand development, content marketing, style guides, editorial calendars, SEO, and social media management. Past/current projects include: OneRecord (digital health platform), Social Tables (event planning SaaS platform), and Custom Fit (personal trainer + meal prep service).
  • Position
    School Psychologist
    Employer
    Denver Public Schools, Denver, CO
    Duration
    to
    Position description
    Developed behavior plans, counseled students, and conducted psychological assessments to promote social-emotional well-being. Led data teams, professional development, and IEP meetings. Consulted with various stakeholders, wrote special education reports, and delivered complex information in a digestible manner.
  • Position
    School Psychologist
    Employer
    Barrow County School System, Winder, GA
    Duration
    to
    Position description
    Conducted psychological assessments and wrote special education reports to promote equity in schools. Led data teams and IEP meetings, consulted with multiple stakeholders, and delivered complex information in a digestible manner.

Education

  • Program Title
    Digital Marketing
    Program Institution
    General Assembly, Denver, CO
    Duration
    to
  • Degree
    M.Ed. and Ed.S. in School Psychology
    Degree Institution
    Georgia State University, Atlanta, GA
    Duration
    to
  • Degree
    B.S. in Psychology
    Degree Institution
    University of Georgia, Athens, GA
    Duration
    to

Tech Skills

Data Analysis

  • Databox
  • Google Analytics
  • Grow
  • HubSpot
  • Marketo
  • SPSS

Social Media Management

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • Hootsuite
  • HubSpot
  • Sprout Social

SEO

  • Moz
  • Screaming Frog
  • SEMRush
  • Ubersuggest

CMS

  • HubSpot
  • WordPress

CRM

  • HubSpot
  • Salesforce

Other

  • Adobe Photoshop
  • Adobe XD
  • Airtable
  • G Suite
  • Lucidchart
  • Notion
  • Slack
  • Teamwork
  • Trello
  • Vidyard
  • Zoom

Certificates

  • UX Writing Fundamentals Course (in progress)
  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Inbound
  • Inbound Marketing
  • Content Marketing
  • Social Media
  • Email Marketing
  • Contextual Marketing
  • Marketing Software by HubSpot Academy

Portfolio

Contact

To get started, email me at emilygaleano@gmail.com or find me on LinkedIn or Instagram.